UNLOCKING SUSTAINABLE GROWTH FOR OUR CLIENTS AND THEIR CATEGORIES THROUGH THE POWER OF CHANNEL CENTRIC THINKING
We live in a world where shoppers & consumers interact with brands & channels in an increasingly fragmented manner - this adoption of Omni Channel behaviour challenges the status quo for suppliers in several ways:
BUSINESS PROFITABILITY
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Changes to channel mix can lead to significant impact on gross profit and net margin delivery affecting long term business performance
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SUPPLY CHAIN COMPLEXITY
Companies will be required to differentiate their offer to be relevant to each shopper occasion and reduce commercial tension across customers and channels
COST TO SERVE
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As new channels emerge, the cost and complexity of operating within them can change dramatically, impacting the bottom line
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LEARNING & DEVELOPMENT
The changing channel landscape will require new skills to be successful, the old way of doing things will no longer work
ORGANISATIONAL DESIGN
Companies will require different structures for success in the future, reflecting changing channel priorities & transitioning from old to new ways of working
CHANGING CUSTOMER BASE
New customers continue to emerge, with different business models and requirements to serve them effectively, posing both opportunities & risks for suppliers
Our extensive and practical experience across multiple channels & categories has led us to develop a comprehensive set of practical solutions to support our client's in fully understanding and unlocking the significant value at stake through enhanced channel capability - from understanding channel trends and dynamics right through to brilliant execution and the operating models needed to deliver
Our partnership approach is data & insight driven, pragmatic and practical. We go to great lengths to understand our client's business and then to apply true hands-on support in diagnosing and delivering maximum channel growth, profitability and ROI